33 Joints are one of the few UK based companies within the last 15 years that has successfully licensed brands and established the footwear as a brand in its own right. Our formula for achieving this comprises of the following three key criteria: DESIGN - Introducing new product categories to the market before they became mainstream, always featuring a distinctive twist. PRODUCT - Ensuring a high quality standard that sets us apart from our competitors. PRICE - Establishing a price structure that is suitable for the market and fits with the brand.